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What to consider before making custom sales videos


A sales video can be an effective way for you to showcase any information. You’ve probably noticed that most of the internet videos are similar. They’re either music videos, advertisements, or something that involves cats. But what if you want to make a video that doesn’t fit those categories? That’s where custom sales videos come in—they allow you to create something unique and tailored to your specific audience.

Select a good voiceover artist

Choosing the right voiceover artist is important in making a custom sales video. The voiceover should be pleasant and comforting to listen to without being overly theatrical. It should also be well-delivered, with an inflection that matches the tone of your script. Finally, a good voiceover artist needs to have excellent pronunciation and diction so that they can pronounce all of your company’s unique brand names accurately.

Address your target audience.

Your target audience is the people you want to buy your product. The first step in creating a sales video for them is figuring out what kind of person they are and what they want from the product in question. You can do this by asking questions and listening carefully (and not just passively) to their answers or by surveying existing customers or prospects and then using their responses to guide how you present yourself through marketing materials like videos.

Use illustrations or animation

The first step is to plan out your script. Next, you can use a storyboard to visualise the video’s flow and ensure that each section has a clear structure. Finally, illustrations or animation may help explain your product’s key points or benefits, features, or how to use it effectively.

You can also use illustrations or animation for other sections of your video. For example, if you have a call-to-action (CTA), consider using an illustration instead of text on the screen. This will ensure that the CTA stands out and is memorable even after watching the video multiple times. It also makes it easier for viewers who are hearing impaired or visually impaired since they don’t have to read text off a screen while trying to follow along with everything else going on at once!

Include a call to action in your videos.

A call to action is an important part of any video, but it is especially important when trying to generate leads. The best call to action makes your goals clear and concise. If you want viewers to subscribe, say so directly in the video. If you want them to fill out a lead form on your website, say so directly in the video.

Here are some examples:

  • “Subscribe for more videos like this one.”
  • “Visit [website] for more information about our services or call us at [phone number].”
Be transparent and honest with your audience.

Be transparent and honest with your audience. You first need to be transparent about your company’s products, services, and policies. This can be done by including a link at the end of your video, taking viewers directly to a page where they can find all the information.

Have someone else review it before posting it online. It’s extremely easy for people who are not experts in what they’re doing to make mistakes when making custom sales videos because there are no rules yet!


That’s all there is to it. Once you have your list of keywords, questions, and topics in place, writing your sales video should be a breeze. And if you find yourself stuck on something at any point along the way? Remember: always keep those questions in mind when brainstorming ideas!

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